Smartly.io

Smartly.io is an AI-driven advertising platform built for large brands and agencies running paid campaigns at scale across social, Connected TV, video, conversational commerce, and the open web. It bundles three suites: a Creative Suite for generating and iterating on ad variants, a Media Suite for automated campaign launch and optimization, and an Intelligence Suite for unified cross-channel reporting. The pitch is closing the gap between creative and media teams so that ad production, buying, and measurement happen in one workflow rather than three.

This is enterprise software, not a self-serve generator. Pricing is not public and you go through a sales motion, with the platform aimed at agency teams, performance marketers, brand marketers, and in-house creative teams managing big budgets across Meta, TikTok, Google, Pinterest, Snap, and CTV inventory. The AI work shows up as 'Intelligent Creative' for automated variant generation, predictive budget allocation, and campaign automation, though Smartly does not publicly disclose the underlying models. If you're a solo founder or a small team, this is overkill; if you're a brand running thousands of creative permutations a month, it's one of the established players in the category alongside Pencil, Creatopy, and AdCreative.ai.